Scenerio:
You want to create a super-hero comic book.
You sit down and think: "Who's my main character? People use "Super" and "Captain" and "Spider" and "X" all the time, so..."
Flash of genius.
"Captain X-Spider!"
A mutant spider-like-man who somehow became the Captain of something. Great. Now flesh that bad boy out!
What's his secret identity? I dunno... let's just throw "Rick Richardson" down on paper and see how it looks. Eh, good enough!
Throw in a few more flashes of geniuseses, and you've ended up with Rick Richardson, X-Spider... defender of Volcano City and love interest for Betty Ericson. Also, she's a newspaper reporter.
Congratulations, you just boiled up a big pot of useless.
While it may seem like most creators just whip ideas out like wangs at a wang party*, there are usually at least two "hidden" routines they may have become accustomed to. These routines can be key to creating something that, on the surface, looks like they're just magicians who can sit down at a desk and instantly conjure a bunch of cool stuff.
(*Yeah, I don't know what this means, either.)
Hear Things
You have to open your ears. Yes, your eyes too, sure. Keep them open.
"X", "Captain", "Super", "Spider", those are the concepts that have been shoved in your face and smeared all over you like lotion at a wang party. It's easy to just pick one up and run with it.
The best inspiration can come from things totally unrelated to what you're planning to create.
If you had been "hearing things" properly, while chatting up your neighbor you might have known that he (Philip Ian Shaw) had a badass name. You might have noticed while at your computer that "Grayscale" sounded like some kind of evil dinosaur. Maybe one of your buddies happens to ask what's on that "Dark Ridge" over there. (FYI: It was me. Didn't say 'hi' cuz I was stark naked and pretty high on coke.)
The last time you went grocery shopping, you may have noticed the Manager beating the living spit out of a shoplifter... "Huh," you might've thought, "The Manager."
Wait - The MANAGER? That's stupid. What do I expect you to use THAT for?
Nothing right now, so what you need to do is...
Stuff Stuff
Naturally, all this crap you're looking at in a different way isn't going to go into one big book/comic/film/erotic play. So what do you do with it?
Stuff it.
Spreadsheet programs like Excel are especially nice for this task, but keeping a note pad or writing on your walls in organic matter may work just as well.
Create a single file and keep all your random crap in there. When you have a new idea, write a blurb about it and save it. Did someone have an interesting last name? Stick it in there. Did a word catch you in such a way that you felt it had some sort of use to you? Plop it down in that file!
(And back up this file often.)
As an example, I personally keep an Excel file like this. I created "tabs" used for seperating types of information, and the "tab" dedicated to characters alone is approaching 3,000 entries.
There's no way I could remember all of that! Especially not the fleeting, half-formed inklings.
Now you've heard things. Now you've stuffed stuff.
Let's go back over the beginning of this thread... but this time you're referencing a file filled with stuff you hadn't thought to notice before!
Is the following the most fantastic thing you've ever heard? Ha! No. Is it much more 'original' and 'interesting' than your average slap-together of over-used terms? I hope so...
Scenerio:
You want to create a super-hero comic book.
You sit down and think: "Who's my main character?"
"The Manager!"
A semi-psychotic mystery man who sees it as his duty to "manage" and "audit" the actions of all other super-heroes, much to their discontent.
What's his secret identity? "Philip Shaw"?
Check into a few more file entries, and you've end up with Phil Shaw, The Manager... self-appointed overseer of Dark Ridge and love interest for Kira Novak. Also, she's a party planner.
I think you know what kind of parties.